When you casually go up to an event planner to ask about the kind
of technology they use in their events, their expected reply would be
the use of big screens, or projectors during the events. Certainly,
those things are important, but when it comes to the technology of event
planning, they have just reached the 'tip of the iceberg'!
Sadly,
several event planners (apart from those who are tech savvy) shy away
at the mere mention of the word 'technology'. They may be aware of some
new technologies, but they do not make use of them on a regular basis;
thereby, missing out on some remarkable opportunities.
The
downside being, if you do not embrace the current trends of technology
for all your events and stage systems, your audience, or clients will
dig for ways to use the technology on their own! So, the sooner you
befriend technology; better chances of your event coming under the
spotlight.
Let's look through the 6 technologies, which you need while planning your next event-
Before the start of your event, communicate with your speakers, via Google Hangout
It
is important to communicate your goals to the speaker (s), before the
start of the event. Gone are the days when you used to interact through
telephones, or emails. Now, Google Hangout is the latest trend, where up
to ten people can gather for a video conferencing. This medium helps in
building a rapport between the speaker(s) and the entire team.
Make use of social media to promote your event
As
soon as your event nears the date, start tweeting about it on Twitter,
and add cool and interesting status updates about the event on Facebook
and LinkedIn. Splash interactive videos on the social media and garner
publicity. It will encourage people to register and show up for the
event.
Make mobile friendly event materials
Printed event
materials are passé! Introduce your program and handouts on a PDF
format. This will make it convenient for the audience to get the
materials on their tablets, or smartphones. You can even create a mobile
app for the event- an easier and less expensive way to get noticed.
Internet access is a must during the event
Several
hotels provide free internet access, but some of them do not provide it
for free in the conference rooms. Due to this, several event planners
avoid the use of internet altogether. Big mistake! If your audience
can't get access to the internet to post a tweet, or check their emails;
soon enough, they will leave the conference room to do it- and
possibly, they may never return. The sign of a great event is when the
audience can interact and communicate freely with each other.
Implement an audience response system
It
is a whole different ballgame to want the audience to participate.
Leave the boring interaction techniques behind like raising your hand,
or talking to the person next to you. Instead, use the audience response
system, or the voting keypad system. Turning the passive audience into
an active audience is the best way to make an event hit.
Keep the phones switched on during the event
Yes,
you heard it right! Allow the audience to keep their smart phones
switched on and encourage them to interact with the speaker through text
messages. This will make the event spontaneous and alive. They can ask
questions and get replies right away during the event.
Summary
Technology
for an event must not be used just because it is trending, or it is
cool. It must rather be used wisely to upgrade your stage systems and event management business. With technology, you can carve your route to an enhanced and successful event.